I'm telling you, Tyra's not gonna like this one bit. In an effort to attract a younger audience, there's a new modeling show coming to the masses online this August. Vogue magazine has teamed with the fashion and media divisions of IMG to produce an elaborate Web-based reality series about the fashion industry.
The show, called Model.Live, tracks three models as they navigate casting calls, catwalks and airports for fashion weeks in New York, London, Milan and Paris. The first of 12 eight-minute episodes will debut Aug. 19 on-demand on Vogue.tv, a site that runs advertiser-sponsored videos and allows consumers to buy the featured products. Express will be one of the main sponsors of the show. Read more about this new online TV venture here. Oh, and one of the featured models, Austria has some fabulous hair.