August 27, 2008

People Mag & ABC to Air "Half Their Size" TV Special...

ABC has scheduled hourlong special "Half Their Size: The People Magazine Weight Loss Challenge" for Sept. 30 at 10 p.m.  The show will focus on eight residents of Mississippi -- the nation's most overweight state -- for a nine-month period to see how their lives change through diet and exercise.

"Half Their Size" is a People franchise that began in 2002 and focuses on folks who desperately need to shed pounds.  NBC has done well in the weight-loss business with "The Biggest Loser." 

"We've been talking to People about doing something together," said Mark Bracco, ABC's veep of alternative series and specials. "The 'Half Their Size' brand is a top seller for them, and it was natural to take that franchise and turn it into a special."  If ratings are healthy, Bracco said, the network may consider doing the specials on an annual basis.  

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