March 31, 2009

Preview Pics of Matthew Williamson: Coming Soon to H&M

Matthew Williamson for H&M launches on April 23rd and is probably sure to sellout. Remember what happened to me when I showed up ONE DAY after the launch of Roberto Cavalli for H&M in Chicago? Yeah, there was pretty much NOTHING LEFT. That stuff sold out on the first day.

The British designer who has stars Rihanna, Eva Longoria Parker, Joy Bryant, Thandie Newton and more as fans– is jumping into the affordable retail chain with his bold patterns and bright prints including everything from swimwear to evening gowns. The Matthew Williamson collection will be a bit more expensive than your typical H&M merchandise. Prices start at $25 for a pendant necklace to $249 each for a leather jacket and sequin minidress to $349 for a beaded maxidress — they are still just a fraction of Williamson’s normal prices. For example, a similiar studded belt from his top line retails for $995 compared to its $50 H&M price tag.

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