Bethenny Frankel unveiled her PETA "Fur? I'd Rather Go Naked" Billboard in Times Square on December 15, 2009 in New York City. Her ad towers over Times Square on a 58-foot billboard that was unveiled at noon.
"It's so tasteful and beautifully done," she told the New York Post. "I am especially pleased because it doesn't look like there's been any airbrushing, and I was already pregnant when I shot it."