June 3, 2010

Are Men Buying Spanx? In a Word... Yes.



via the NYTimes:

Spanx for Men has been a huge retail hit. “We are selling them as quickly as Spanx can make them,” said Nickelson Wooster, the men’s fashion director at Neiman Marcus, which was until recently the only department store carrying them. (This month Spanx for Men arrived in Bloomingdale’s, Saks Fifth Avenue and Nordstrom, and at Web sites like freshpair.com.) “Men may not be talking about it, but they’re buying it.”

Men’s “shapewear” is “the next big thing,” declared Michael Kleinmann, the president of Freshpair, which sells underwear to both sexes. Already, compression garments from brands like Equmen and Sculptees, to name two, have been selling briskly.

Continue reading this article HERE.

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