August 4, 2010

Mary J. Blige Scores (BIG!) with Her First Fragrance Launch.

via People:

She’s already scored eight multi-platinum albums, but this weekend, Mary J. Blige topped another kind of chart, launching her debut scent to record-shattering sales. In a series of live on-air spots on Saturday, the singer presented her fragrance, My Life, on HSN in what became the network’s biggest-ever single-day fragrance launch with over 60,000 units sold over six hours. 

Despite the scent’s instant success, the former “tomboy” didn’t always expect perfume to be in the cards. “I wasn’t always info fragrance,” she admitted to PEOPLE. “I wasn’t even into makeup when I was young. I started getting into makeup and perfume when I was about 18 or 19 years old. I had some really bad perfumes until I found one that I loved.” Her trial-and-error experience gave her a solid background for creating the scent with beauty brand Carol’s Daughter. The finished product, a juice that includes notes like gardenia petal, bartlett pear, tuberose, jasmine and cashmere woods, is housed in a gold-capped heart-shaped bottle and was specially priced during the program at $46 rather than its standard $55 purchase price. 

But it’s not just her music fans who can’t get enough of the scent–Hollywood itself seems enamored, with famous friends like Oprah Winfrey and Naomi Campbell making special call-in cameos during Mary’s debut. Missed it? Check in with to find out when Blige’s spots will be re-aired–and check out the newest issue of PEOPLE for more on Mary J.’s beauty philosophy. –Katherine Kluznik Rentmeester; reporting by Samantha McIntyre

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