January 3, 2011

Toni Braxton to Star in a New Reality Show in 2011?


Toni Braxton is the latest celebrity to open her home to reality television cameras.

Braxton, the Grammy-winning singer of "Un-Break My Heart" and "You're Makin' Me High," will appear in "Braxton Family Values" on the WE network starting in April. Braxton's sisters – Traci, Towanda, Trina and Tamar – are all aspiring singers.

The dynamic of Toni's sisters trying to follow the 43-year-old Braxton into show business – with varying levels of success – appealed to WE executives. The network's research indicated that programs about families, often with a humorous touch, is a niche worth exploring.

The WE network appeals chiefly to women, and with Oprah Winfrey's new OWN network going on the air last weekend, it is looking to sharpen its focus for viewers. The network said it will emphasize programs that feature families.




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