YouTube makeup tutorial megastar Lauren Luke is working as spokesperson to do a PSA for a group called Refuge, and in the video she's seen giving tips on how to cover up bruises she has from being beaten up. The message of "Don't Cover It Up" is a powerful one and is intended to reach the 65 percent of domestic violence victims who hide their abuse. Luke, 30, says she's no stranger to being afraid of a romantic partner:
That's a sentiment that will be familiar to much of Luke's audience of teens and young women, and for that reason they're smartly rolling the video out on YouTube as though it were an actual tutorial. Luke hopes it will speak to women and make them realize it's okay to ask for help:
"To open up and be honest about something like this makes us feel weak among our friends and family, but in actual fact there is nothing weak about it. Those who are abusive behind closed doors are the ones who are weak. Back then I knew the whole situation wasn't normal, but I didn't know about the help that is out there. And that is why I wanted to work with Refuge—to get the message out to anyone who may need help and support that it's time to stop covering it up.