via BoF: If the hype is to be believed this time around — the Stockholm-based retailer has postponed twice before — in August [2013!!] H&M will enter the world’s biggest online apparel market, allowing American shoppers to click to buy $12.95 zebra-striped ballet flats and $59.95 trenchcoats.
For many American shoppers, H&M’s absence online hasn’t been a big deal, since the company has almost 300 stores, in dozens of big cities. But customers in Montana, the Dakotas, Nebraska, and 14 other states have no local outlets.
The Swedish company has repeatedly said it needs more time to prepare the online opening to figure out issues such as security and logistics. It has also blamed the delays on the complexity and size of the U.S. market.
Since 2000, when H&M opened its first American store, in Manhattan, the U.S. has become its second-biggest market, with sales of $1.9 billion last year, or 9 percent of total revenue. Continue reading this HERE.